The St. Joseph Mercy Wellness Program and Mercy Wellness are changing their names as component of a significant rebranding tactic their guardian corporation, Livonia-based mostly Trinity Overall health Michigan, declared Wednesday.
8 Michigan hospitals and 320 other overall health care web pages in the condition will include the Trinity Health and fitness identify and symbol as component of the rebranding, which will get put as a result of 2023.
“We are transforming our identification to assert our presence as just one of Michigan’s greatest overall health care devices, with a singular dedication to preserving our patients at the heart of all the things we do,” explained Rob Casalou, president and CEO of Trinity Overall health Michigan and Southeast Regions. “We are peeling back the levels to reveal a unified group with a shared legacy and mission of provider to the communities we are honored to provide.”
The adjust will implement to the IHA professional medical group and Mercy Health Doctor Partners, along with 22 senior living communities, a few house health companies, MercyElite Sports activities Overall performance and Probility Physical Therapy.
Here is how they’ll be temporarily renamed:
- Mercy Wellness Saint Mary’s will become Trinity Health Saint Mary’s, Grand Rapids
- Mercy Wellbeing Muskegon will come to be Trinity Health Muskegon
- Mercy Overall health Lakeshore will grow to be Trinity Wellbeing Shelby
- St. Joseph Mercy Ann Arbor will turn into Trinity Health and fitness St. Joseph Mercy Ann Arbor
- St. Joseph Mercy Livingston will become Trinity Well being St. Joseph Mercy Livingston
- St. Joseph Mercy Oakland will turn out to be Trinity Health and fitness St. Joseph Mercy Oakland
- St. Mary Mercy Livonia will become Trinity Health St. Mary Mercy Livonia
- St. Joseph Mercy Chelsea will become Chelsea Clinic
- IHA will become Trinity Wellbeing IHA Professional medical Group
- Mercy Well being Medical professional Associates will come to be Trinity Wellbeing Professional medical Team
- St. Joseph Mercy Home Treatment and Hospice will grow to be Trinity Health and fitness At Dwelling – Southeast Michigan
- Mercy Overall health VNS will come to be Trinity Wellness At Household – Muskegon
- Mercy Overall health Home Treatment will come to be Trinity Health At Household – Grand Rapids
- MercyElite will become TrinityElite Sports activities Performance
- Probility Bodily Remedy will become Trinity Health and fitness Probility Bodily Remedy
In about a yr, the legacy “St. Joseph Mercy” and “Mercy Wellbeing” names will be dropped absolutely, changing the monikers to just Trinity Health furthermore the site, Casalou explained.
So for instance, Trinity Wellbeing St. Joseph Mercy Ann Arbor will grow to be simply just Trinity Health Ann Arbor. In the same way, Trinity Wellbeing St. Mary Mercy Livonia will come to be just Trinity Health and fitness Livonia.
The exception will be the Chelsea Hospital, which is owned in partnership with the University of Michigan Wellbeing Method. It will retain the identify Chelsea Medical center while logos for each Trinity Overall health and U-M will be carried on its indications.
The explanation for the name alter, Casalou stated, is to unify the brand to make it apparent to individuals and the group that medical doctors and expert services are connected to a greater network.
“Our health method will construct on and embrace the power of our national brand of Trinity Overall health, moving from a household of 25 brands working within the state of Michigan to one unified process id aligning with our national sponsor Trinity Health,” he reported.
Whilst value chopping was not the driving decision to make the modify, it will conserve the health and fitness process money, as well.
“We have been carrying internet marketing fees and promoting charges and all the other costs, printing symptoms and everything for like 25 to 30 different brand names,” Casalou stated.
“Consolidating into Trinity Health is in fact likely to decrease our working expenditures tremendously.”
A new “We are Trinity Health” multimedia marketing campaign also is to launch this week with a 30-next industrial.
“Patients will keep on to see the very same doctors and companies they know and believe in, backed by our experts throughout Trinity Wellbeing who are fully commited to compassionate and higher-high-quality care customized to unique requirements,” said Dr. Rosalie Tocco-Bradley, chief clinical officer of Trinity Wellbeing Michigan.
Indications will be changed outside hospitals in phases over the following eight months, adopted by inside signs and printed products through 2023, offering time for the health and fitness technique to use up out-of-date letterhead and other printed products to decrease waste and help save methods.
That means for the subsequent 12 months, persons could carry on to see the outdated identify or logo on billing statements, indications and other files.
Trinity Health Michigan employs extra than 24,000 personnel across its 8 hospitals, medical professional groups, a few home wellness and hospice agencies and senior living communities.
The rebranding comes as other wellness care techniques in Michigan also are undergoing enormous alter and are competing in an at any time-tightening overall health care marketplace as they grapple with staffing shortages, COVID-19 surges and a backlog of individuals who have set off well being care during the pandemic and now are sicker when they request professional medical care.
Amongst its competitors is the recently merged BHSH Wellbeing, which combined the previous Beaumont Wellbeing and Spectrum Well being devices earlier this yr to form the state’s premier clinic process and Michigan’s greatest employer with much more than 64,000 staff and 22 hospitals.
Detroit-based mostly Henry Ford Well being announced its own rebranding hard work in March, dropping the phrase “method” from its name, updating its logo and launching an “I am Henry” internet marketing marketing campaign.
Henry Ford Wellness has far more than 30,000 employees doing work across its 5 hospitals, as very well as a 100-mattress psychiatric clinic, a medical doctor community of far more than 1,200 physicians, and the Wellness Alliance Program insurance firm.
Nonetheless, Casalou reported, the system to rebrand beneath the Trinity Health and fitness title is not tied to the changes other Michigan health programs have designed in the latest months.
“This rebrand truly started ahead of the pandemic,” he explained.
“This is not a choice we are generating in reaction that any other news … about other mergers, … Beaumont or Spectrum or the latest Henry Ford announcement. This is definitely on our have … and it truly is something we felt we desired to do not for aggressive explanations, but genuinely to join the dots for those that we provide.”
Get hold of Kristen Shamus: [email protected] Follow her on Twitter @kristenshamus.