Sportswear model On opens retail store in Brooklyn

Swiss sportswear brand name On has opened its doors in Brooklyn’s Williamsburg community. 

Spanning 3,625 square feet of retail space, the shop houses On’s most up-to-date footwear and general performance attire lines, in areas centered all over managing, out of doors and motion.

Past serving as a retail destination, On Williamsburg serves as an interactive community hub, with extra than 1,400 square feet on the second flooring dedicated to group experiences these types of as web hosting a weekly run club.

Equally to the brand’s existing retail areas, the store features localized specifics personalized to the lively society of Williamsburg. In distinct, the store’s exterior characteristics a black-painted brick facade, to combine into the neighborhood’s understated environment, although within the store, the walls are painted blue and element 25-foot-higher blue mirrors, for an expansive feel that symbolizes the limitless options New York delivers. 

Last of all, at the heart of the retailer is an immersive searching expertise lead by the Magic Wall, where by concealed shelves maintain each individual sizing of every On silhouette that is offered in the store. This retail style gets rid of time spent waiting for footwear and maximizes interactions with On’s footwear gurus.

“Across almost everything we do at On, we’re guided by our mission to ignite the human spirit by movement,” said Martin Hoffmann, co-CEO and CFO at On. 

“Our company was started on this ethos, and it is why we’re so energized about connecting with the Williamsburg neighborhood. This retailer is about so a lot far more than product or service or a position to store it is about generating meaningful encounters that inspire people today to go.”

The On Williamsburg opening comes as the enterprise encounters document-breaking development and unprecedented purchaser need.

It marks the brand’s fourth retail area in the U.S. and its 23rd retail store globally. Hunting ahead, openings are prepared in Miami, Chicago, Austin and Portland. 

“We’re encountering incredible momentum and reaching more men and women than ever just before – much more runners of all levels, outdoor adventurers and everyday movers,” stated Britt Olsen, GM of the Americas and head of world wide professional method at On. 

“As On grows, we want to be intentional about making reliable, lengthy-long lasting relationships with our communities throughout North The us and about the globe. Our new shop in Williamsburg is an remarkable milestone in our development journey and a person that gives us an option to fulfill new and existing admirers in a house welcome to all.”