Rivalry Launches Esports and Athletics Betting in Ontario

• World’s most engaged esports betting brand goes reside in its residence marketplace

• Differentiated merchandise and promoting that is sent among the the industry’s lowest buyer acquisition value to be deployed throughout the province

• Rivalry pursuing a management place between the up coming era of sports activities bettors in a sector approximated at $1 billion

TORONTO, April 04, 2022 (Globe NEWSWIRE) — Rivalry Corp. (the “Business” or “Rivalry”) (TSXV: RVLY) (OTCQX: RVLCF) (FSE: 9VK), an internationally regulated sporting activities betting and media enterprise, these days declared that its on line esports and conventional sports betting provider is now stay in Ontario. On the to start with working day of regulated on the web gaming in the province, Ontario people can entry Rivalry’s whole sportsbook at www.rivalry.com.

In a subject of new entrants dominated by foreign-based mostly operators, Rivalry is just one of the only Canadian companies launching online gaming expert services in Ontario. Started in Toronto in 2016, Rivalry’s headquarters and origin are at the heart of the province, and the Organization applauds the regulatory initiatives that have led to it becoming capable to now lawfully operate there. The Corporation trades on the TSX Venture Exchange and is increasing fast, with thirty day period-in excess of-thirty day period betting handle¹ expansion averaging additional than 20% due to the fact the get started of 2021.

A Media Snippet accompanying this announcement is out there by clicking on the impression or backlink beneath:

In addition to remaining a nearby success tale, Rivalry stands out from the pack in various other strategies. Rivalry’s most significant segment is esports betting, which is specifically well-liked with the more youthful Millennial and Gen Z demographic. As a happy Toronto begin-up, the Firm created its brand amid more youthful audiences by persuasive material and excellent solution experiences that inspire loyalty and neighborhood. This strategy has made Rivalry the most engaged brand name in esports betting globally.² Superior engagement success in decreased customer acquisition expense which aids push worthwhile unit economics in comparison to friends who generally provide high up-front incentives to entice new end users.³

Tale carries on

Rivalry’s exceptional technique will be apparent in the way it builds awareness in Ontario. The Enterprise is launching a marketing campaign starting up nowadays, built all around the concept: “Wager on Canada. Wager on Rivalry.” Neighborhood residents will be exposed to the Rivalry model through a holistic marketing campaign that includes uniquely charming visuals that play out in a model video clip delivered by social media channels, a entire wrap (within and out) enveloping one of Toronto’s most legendary symbols, a TTC streetcar, together with extra grassroots wild postings that will be highlighted prominently in the city’s downtown core.

“We do items in a different way at Rivalry. We are aiming to be the sportsbook for the following generation by way of engaging content and innovative activities that entertain and make faithful lovers of Rivalry who come back for additional,” reported Steven Salz, Co-Founder and CEO of Rivalry. “To launch in our property sector feels like a dream arrive correct, and a really significant milestone in our generation of a top world wide model.”

Ontario is Canada’s major province with a population of around 14.9 million people. It is the initial province to permit regulated world-wide-web gaming by personal operators considering the fact that the Canadian govt enacted legislation in August 2021 offering provincial and territorial governments discretion to perform and deal with one-celebration sports betting in their respective jurisdictions. According to the Federal government of Ontario, the measurement of the on the internet gaming sector in the province is estimated to be $1 billion annually.⁴

Ontario will become Rivalry’s next entirely regulated marketplace pursuing the acceptance of its Australian license before this year. The Company carries on to go after licenses in added controlled marketplaces around the entire world, and will investigate options for additional growth within just Canada as other provinces acquire their respective regulatory frameworks.

About Rivalry:

Rivalry Corp. wholly owns and operates Rivalry Minimal, a foremost sport betting and media residence giving entirely controlled on the web wagering on esports, conventional athletics, and casino for the future generation of bettors. Centered in Toronto, Rivalry operates a international workforce in extra than 20 international locations and escalating. Rivalry Constrained has held an Isle of Guy license because 2018, regarded one particular of the premier on-line gambling jurisdictions. Rivalry holds a sports activities bookmaker license in Australia and an world-wide-web gaming registration in Ontario and is presently in the approach of acquiring supplemental region licenses. The Organization also has a range of originally developed items, which includes Quest, an on-website engagement practical experience, and an first casino sport known as Rushlane, a proprietary on line casino sport that marks the creation of a new class for on line gaming: Massively Multiplayer Online Gambling Online games (MMOGG).

Investor Get hold of:
Vincic Advisors
Jeff Codispodi I [email protected]

Media Get in touch with:
BRANDSTYLE COMMUNICATIONS
Kell Cholko I [email protected]

Company Get in touch with:
Steven Salz, Co-Founder & CEO
[email protected]

Cautionary Note Pertaining to Forward-Wanting Data and Statements

This information release includes certain ahead-wanting info within the meaning of applicable Canadian securities rules (“forward-looking statements”). All statements other than statements of existing or historical simple fact are forward-hunting statements. Ahead-hunting statements are frequently, but not often, recognized by the use of terms these as “anticipate”, “achieve”, “could”, “believe”, “plan”, “intend”, “objective”, “continuous”, “ongoing”, “estimate”, “outlook”, “expect”, “project” and very similar text, which include negatives thereof, suggesting long run results or that specific gatherings or circumstances “may” or “will” happen. These statements are only predictions. Forward-looking statements in this information launch contain, but are not constrained to, statements in regard of the Company’s prospects and functions in Ontario.

Forward-searching statements are based on the viewpoints and estimates of administration of the Enterprise at the date the statements are created centered on data then available to the Firm. Many variables and assumptions are used in drawing conclusions or making the forecasts or projections set out in ahead-wanting statements. Ahead-looking statements are subject to and require a amount of acknowledged and mysterious, variables, dangers and uncertainties, a lot of of which are past the manage of the Organization, which may possibly result in the Company’s actual efficiency and effects to differ materially from any projections of long run effectiveness or outcomes expressed or implied by this sort of ahead-wanting statements. These types of elements, among the other points, involve regulatory or political alter these types of as changes in relevant rules and laws the means to acquire and sustain necessary licenses the esports and sports betting market currently being a closely regulated business the advanced and evolving regulatory atmosphere for the on the net gaming and on the internet gambling industry the achievement of esports and other betting goods are not guaranteed adjustments in general public perception of the esports and on the internet gambling marketplace failure to retain or insert consumers the Corporation owning a confined running record detrimental dollars stream from operations operational risks cybersecurity pitfalls the affect of the COVID-19 pandemic reliance on management reliance on 3rd parties and 3rd-occasion networks trade level threats risks linked to cryptocurrency transactions threat of mental residence infringement or invalid claims the influence of capital market place conditions and other factors on capital availability competition, including from more proven or better financed competitors and common financial, market and enterprise disorders. For additional risks, be sure to see the Company’s prospectus dated September 17, 2021 and other disclosure paperwork out there on the Company’s SEDAR profile at www.sedar.com.

No assurance can be offered that the expectations mirrored in forward-looking statements will show to be right. Though the ahead-searching statements contained in this information launch are primarily based on what administration of the Enterprise believes, or thought at the time, to be acceptable assumptions, the Company are not able to guarantee shareholders that actual outcomes will be reliable with this kind of ahead-searching statements, as there may be other components that induce outcomes not to be as predicted, estimated or meant. Audience must not spot undue reliance on the forward-searching statements and facts contained in this information launch. The ahead-searching data and ahead-seeking statements contained in this press release are designed as of the day of this press launch, and the Company does not undertake to update any ahead-on the lookout details and/or forward-looking statements that are contained or referenced herein, except in accordance with applicable securities laws.

No stock exchange, securities fee or other regulatory authority has accepted or disapproved the data contained herein.

Source: Rivalry Corp.

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1} The Business defines “betting handle” as the overall dollar price acknowledged in wagers, modified for cancellations and corrections.
² Supply: Twitonomy, Social Blade, Rival IQ.
³ Resource: Organization estimates.
⁴ Resource: iGaming Ontario, https://igamingontario.ca/en/operator/ontarios-igaming-market place-landscape