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Reflective sportswear market size to grow by USD 333.51 million from 2022 to 2027; A descriptive analysis of customer landscape, vendor assessment, and market dynamics

NEW YORK, Jan. 10, 2023 /PRNewswire/ — Technavio categorizes the global reflective sportswear market as a part of the global apparel, accessories, and luxury goods market, which covers products and companies engaged in the manufacturing/marketing of apparel, accessories, and luxury goods.

The global reflective sportswear market size is estimated to increase by USD 333.51 million between 2022 and 2027. The market’s growth momentum will be progressing at a CAGR of 4.3% during the forecast period.

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Reflective sportswear market – Customer Landscape
To help companies evaluate and develop growth strategies, the report outlines –

  • Key purchase criteria
  • Adoption rates
  • Adoption lifecycle
  • Drivers of price sensitivity
  • Get detailed insights into the market study. Buy the report!

Reflective sportswear market – Vendor Analysis

Vendor Landscape – The global reflective sportswear market is fragmented. The market comprises many regional and global vendors. The vendors in the market compete on many different factors, including price, quality, brand, and variety. They are also focusing on online distribution channels for their online marketing and branding of their products to attract more customers. The market’s competitive environment is expected to be moderate, with an increase in product-line extensions and technological innovations during the forecast period.

A few prominent vendors that offer reflective sportswear in the market include adidas AG, ASICS Corp., Columbia Sportswear Co, Hanesbrands Inc., Hey Reflecto, illumiNITE, New Balance Athletics Inc., Nike Inc., Pactimo LLC, Pentland Brands Ltd, Proviz Ltd., PUMA SE, PVH Corp., Reflective Apparel, Reflective Apparel LLC, SHEICO Group, SHIMANO INC, Sugoi, Under Armour Inc., and Vista Outdoor Inc.

Vendor Offerings –

  • adidas AG – The company offers reflective sportwear through its brand, run reflective jackets.
  • ASICS Corp. – The company offers reflective sportwear such as lite show jacket, lite show shorts among others.
  • Columbia Sportswear Co – The company offers reflective sportwear such as omni heat Infinity, omni heat black dot among others.
  • Hanesbrands Inc. – The company offers reflective sportwear such as track pants, shorts among others.

Reflective sportswear market – Segmentation Assessment

Segment Overview
Technavio has segmented the market based on the product (apparels, footwear, and others), distribution channel (offline and online), and geography (North America, APAC, Europe, South America, and Middle East and Africa). 

  • The market share growth by the apparels segment will be significant during the forecast period. The demand for reflective sports apparel is increasing in both developed and developing countries worldwide. This is due to the rising number of sports tournaments and increasing participation in sports activities such as biking, cycling, climbing, and trekking.

Geography Overview
By geography, the global reflective sportswear market is segmented into North America, APAC, Europe, South America, and Middle East and Africa. The report provides actionable insights and estimates the contribution of all regions to the growth of the global reflective sportswear market.

  • North America is estimated to contribute 34% to the growth of the global market during the forecast period. The growth of the regional market can be attributed to factors such as the launch of innovative products, the rising use of online platforms to purchase reflective apparel, and increasing consumer participation in outdoor activities. The growing adoption of high-performance motorcycles and cycles is also driving the demand for reflective sportswear in North America.

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Global Reflective Sportswear Market – Market Dynamics

Leading Drivers – 

  • The market is driven by the adoption of advanced marketing strategies by leading competitors.
  • Key vendors in the market are leveraging celebrity endorsement as a primary marketing strategy to increase their sales.
  • Apart from this, they are sponsoring a number of sports tournaments and matches to create brand awareness.
  • With increased internet penetration and expanding number of online users, vendors are including seasonal discount offers and lucky draws as part of their marketing strategies to attract customers and drive sales.
  • Many such marketing strategies adopted by vendors are driving the growth of the market.

Key Trends – 

  • The effective use of raw materials and technology in the production of reflective sportswear is the key trend in the market.
  • Some vendors are using IlluminNITE TM coating method, which is based on many metallic micro-particles. The technology helps designers and manufacturers to make safety more fun and fashionable. It allows reflective materials to come in different varieties to meet the requirements of any active lifestyle.
  • Similarly, some vendors are using glass beads on sportswear to reflect light. The technique makes the sportswear highly visible even in low-light conditions.
  • The use of such innovative manufacturing techniques by vendors will have a positive impact on the growth of the market.

Major challenges – 

  • The increased availability of counterfeit products is one of the key challenges affecting market growth.
  • Consumers in low-income countries prefer counterfeit products as they are priced at a much lower rate when compared with branded products.
  • The easy availability of such products is resulting in the dilution of original brands as some consumers perceive them to be original products.
  • This is preventing key competitors from achieving optimal market penetration and resulting in inventory backlogs in their supply chains.
  • Such challenges are expected to reduce the growth potential in the market.

Driver, Trend, and Challenges are the factor of market dynamics which states about consequences & sustainability of the businesses, find some insights from a sample report!

What are the key data covered in this reflective sportswear market report?

  • CAGR of the market during the forecast period
  • Detailed information on factors that will drive the growth of the reflective sportswear market between 2023 and 2027
  • Precise estimation of the size of the reflective sportswear market and its contribution to the parent market
  • Accurate predictions about upcoming trends and changes in consumer behavior
  • Growth of the reflective sportswear market industry across North America, APAC, Europe, South America, and Middle East and Africa
  • A thorough analysis of the market’s competitive landscape and detailed information about vendors
  • Comprehensive analysis of factors that will challenge the growth of reflective sportswear market vendors

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Reflective Sportswear Market Scope

Report Coverage

Details

Page number

167

Base year

2022

Historic period

2017-2021

Forecast period

2023-2027

Growth momentum & CAGR

Accelerate at a CAGR of 4.3%

Market growth 2023-2027

USD 333.51 million

Market structure

Fragmented

YoY growth 2022-2023 (%)

4.1

Regional analysis

North America, APAC, Europe, South America, and Middle East and Africa

Performing market contribution

North America at 34%

Key countries

US, China, Japan, Germany, and UK

Competitive landscape

Leading Vendors, Market Positioning of Vendors, Competitive Strategies, and Industry Risks

Key companies profiled

adidas AG, ASICS Corp., Columbia Sportswear Co, Hanesbrands Inc., Hey Reflecto, illumiNITE, New Balance Athletics Inc., Nike Inc., Pactimo LLC, Pentland Brands Ltd, Proviz Ltd., PUMA SE, PVH Corp., Reflective Apparel, Reflective Apparel LLC, SHEICO Group, SHIMANO INC, Sugoi, Under Armour Inc., and Vista Outdoor Inc.

Market dynamics

Parent market analysis, market growth inducers and obstacles, fast-growing and slow-growing segment analysis, COVID-19 impact and recovery analysis and future consumer dynamics, and market condition analysis for the forecast period.

Customization purview

If our report has not included the data that you are looking for, you can reach out to our analysts and get segments customized.

Customization purview

If our report has not included the data that you are looking for, you can reach out to our analysts and get segments customized.

Table of contents:

1 Executive Summary

  • 1.1 Market overview 
    • Exhibit 01: Executive Summary – Chart on Market Overview
    • Exhibit 02: Executive Summary – Data Table on Market Overview
    • Exhibit 03: Executive Summary – Chart on Global Market Characteristics
    • Exhibit 04: Executive Summary – Chart on Market by Geography
    • Exhibit 05: Executive Summary – Chart on Market Segmentation by Product
    • Exhibit 06: Executive Summary – Chart on Market Segmentation by Distribution Channel
    • Exhibit 07: Executive Summary – Chart on Incremental Growth
    • Exhibit 08: Executive Summary – Data Table on Incremental Growth
    • Exhibit 09: Executive Summary – Chart on Vendor Market Positioning

2 Market Landscape

  • 2.1 Market ecosystem 
    • Exhibit 10: Parent market
    • Exhibit 11: Market Characteristics

3 Market Sizing

  • 3.1 Market definition 
    • Exhibit 12: Offerings of vendors included in the market definition
  • 3.2 Market segment analysis 
    • Exhibit 13: Market segments
  • 3.4 Market outlook: Forecast for 2022-2027 
    • Exhibit 14: Chart on Global – Market size and forecast 2022-2027 ($ million)
    • Exhibit 15: Data Table on Global – Market size and forecast 2022-2027 ($ million)
    • Exhibit 16: Chart on Global Market: Year-over-year growth 2022-2027 (%)
    • Exhibit 17: Data Table on Global Market: Year-over-year growth 2022-2027 (%)

4 Historic Market Size

  • 4.1 Global reflective sportswear market 2017 – 2021
    • Exhibit 18: Historic Market Size – Data Table on Global reflective sportswear market 2017 – 2021 ($ million)
  • 4.2 Product Segment Analysis 2017 – 2021 
    • Exhibit 19: Historic Market Size – Product Segment 2017 – 2021 ($ million)
  • 4.3 Distribution channel Segment Analysis 2017 – 2021
    • Exhibit 20: Historic Market Size – Distribution channel Segment 2017 – 2021 ($ million)
  • 4.4 Geography Segment Analysis 2017 – 2021 
    • Exhibit 21: Historic Market Size – Geography Segment 2017 – 2021 ($ million)
  • 4.5 Country Segment Analysis 2017 – 2021 
    • Exhibit 22: Historic Market Size – Country Segment 2017 – 2021 ($ million)

5 Five Forces Analysis

  • 5.1 Five forces summary 
    • Exhibit 23: Five forces analysis – Comparison between 2022 and 2027
  • 5.2 Bargaining power of buyers 
    • Exhibit 24: Chart on Bargaining power of buyers – Impact of key factors 2022 and 2027
  • 5.3 Bargaining power of suppliers 
    • Exhibit 25: Bargaining power of suppliers – Impact of key factors in 2022 and 2027
  • 5.4 Threat of new entrants 
    • Exhibit 26: Threat of new entrants – Impact of key factors in 2022 and 2027
  • 5.5 Threat of substitutes 
    • Exhibit 27: Threat of substitutes – Impact of key factors in 2022 and 2027
  • 5.6 Threat of rivalry 
    • Exhibit 28: Threat of rivalry – Impact of key factors in 2022 and 2027
  • 5.7 Market condition 
    • Exhibit 29: Chart on Market condition – Five forces 2022 and 2027

6 Market Segmentation by Product

  • 6.1 Market segments 
    • Exhibit 30: Chart on Product – Market share 2022-2027 (%)
    • Exhibit 31: Data Table on Product – Market share 2022-2027 (%)
  • 6.2 Comparison by Product 
    • Exhibit 32: Chart on Comparison by Product
    • Exhibit 33: Data Table on Comparison by Product
  • 6.3 Apparels – Market size and forecast 2022-2027
    • Exhibit 34: Chart on Apparels – Market size and forecast 2022-2027 ($ million)
    • Exhibit 35: Data Table on Apparels – Market size and forecast 2022-2027 ($ million)
    • Exhibit 36: Chart on Apparels – Year-over-year growth 2022-2027 (%)
    • Exhibit 37: Data Table on Apparels – Year-over-year growth 2022-2027 (%)
  • 6.4 Footwear – Market size and forecast 2022-2027
    • Exhibit 38: Chart on Footwear – Market size and forecast 2022-2027 ($ million)
    • Exhibit 39: Data Table on Footwear – Market size and forecast 2022-2027 ($ million)
    • Exhibit 40: Chart on Footwear – Year-over-year growth 2022-2027 (%)
    • Exhibit 41: Data Table on Footwear – Year-over-year growth 2022-2027 (%)
  • 6.5 Others – Market size and forecast 2022-2027
    • Exhibit 42: Chart on Others – Market size and forecast 2022-2027 ($ million)
    • Exhibit 43: Data Table on Others – Market size and forecast 2022-2027 ($ million)
    • Exhibit 44: Chart on Others – Year-over-year growth 2022-2027 (%)
    • Exhibit 45: Data Table on Others – Year-over-year growth 2022-2027 (%)
  • 6.6 Market opportunity by Product 
    • Exhibit 46: Market opportunity by Product ($ million)

7 Market Segmentation by Distribution Channel

  • 7.1 Market segments 
    • Exhibit 47: Chart on Distribution Channel – Market share 2022-2027 (%)
    • Exhibit 48: Data Table on Distribution Channel – Market share 2022-2027 (%)
  • 7.2 Comparison by Distribution Channel 
    • Exhibit 49: Chart on Comparison by Distribution Channel
    • Exhibit 50: Data Table on Comparison by Distribution Channel
  • 7.3 Offline – Market size and forecast 2022-2027
    • Exhibit 51: Chart on Offline – Market size and forecast 2022-2027 ($ million)
    • Exhibit 52: Data Table on Offline – Market size and forecast 2022-2027 ($ million)
    • Exhibit 53: Chart on Offline – Year-over-year growth 2022-2027 (%)
    • Exhibit 54: Data Table on Offline – Year-over-year growth 2022-2027 (%)
  • 7.4 Online – Market size and forecast 2022-2027
    • Exhibit 55: Chart on Online – Market size and forecast 2022-2027 ($ million)
    • Exhibit 56: Data Table on Online – Market size and forecast 2022-2027 ($ million)
    • Exhibit 57: Chart on Online – Year-over-year growth 2022-2027 (%)
    • Exhibit 58: Data Table on Online – Year-over-year growth 2022-2027 (%)
  • 7.5 Market opportunity by Distribution Channel
    • Exhibit 59: Market opportunity by Distribution Channel ($ million)

8 Customer Landscape

  • 8.1 Customer landscape overview 
    • Exhibit 60: Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria

9 Geographic Landscape

  • 9.1 Geographic segmentation 
    • Exhibit 61: Chart on Market share by geography 2022-2027 (%)
    • Exhibit 62: Data Table on Market share by geography 2022-2027 (%)
  • 9.2 Geographic comparison 
    • Exhibit 63: Chart on Geographic comparison
    • Exhibit 64: Data Table on Geographic comparison
  • 9.3 North America – Market size and forecast 2022-2027
    • Exhibit 65: Chart on North America – Market size and forecast 2022-2027 ($ million)
    • Exhibit 66: Data Table on North America – Market size and forecast 2022-2027 ($ million)
    • Exhibit 67: Chart on North America – Year-over-year growth 2022-2027 (%)
    • Exhibit 68: Data Table on North America – Year-over-year growth 2022-2027 (%)
  • 9.4 APAC – Market size and forecast 2022-2027 
    • Exhibit 69: Chart on APAC – Market size and forecast 2022-2027 ($ million)
    • Exhibit 70: Data Table on APAC – Market size and forecast 2022-2027 ($ million)
    • Exhibit 71: Chart on APAC – Year-over-year growth 2022-2027 (%)
    • Exhibit 72: Data Table on APAC – Year-over-year growth 2022-2027 (%)
  • 9.5 Europe – Market size and forecast 2022-2027
    • Exhibit 73: Chart on Europe – Market size and forecast 2022-2027 ($ million)
    • Exhibit 74: Data Table on Europe – Market size and forecast 2022-2027 ($ million)
    • Exhibit 75: Chart on Europe – Year-over-year growth 2022-2027 (%)
    • Exhibit 76: Data Table on Europe – Year-over-year growth 2022-2027 (%)
  • 9.6 South America – Market size and forecast 2022-2027
    • Exhibit 77: Chart on South America – Market size and forecast 2022-2027 ($ million)
    • Exhibit 78: Data Table on South America – Market size and forecast 2022-2027 ($ million)
    • Exhibit 79: Chart on South America – Year-over-year growth 2022-2027 (%)
    • Exhibit 80: Data Table on South America – Year-over-year growth 2022-2027 (%)
  • 9.7 Middle East and Africa – Market size and forecast 2022-2027 
    • Exhibit 81: Chart on Middle East and Africa – Market size and forecast 2022-2027 ($ million)
    • Exhibit 82: Data Table on Middle East and Africa – Market size and forecast 2022-2027 ($ million)
    • Exhibit 83: Chart on Middle East and Africa – Year-over-year growth 2022-2027 (%)
    • Exhibit 84: Data Table on Middle East and Africa – Year-over-year growth 2022-2027 (%)
  • 9.8 US – Market size and forecast 2022-2027 
    • Exhibit 85: Chart on US – Market size and forecast 2022-2027 ($ million)
    • Exhibit 86: Data Table on US – Market size and forecast 2022-2027 ($ million)
    • Exhibit 87: Chart on US – Year-over-year growth 2022-2027 (%)
    • Exhibit 88: Data Table on US – Year-over-year growth 2022-2027 (%)
  • 9.9 China – Market size and forecast 2022-2027
    • Exhibit 89: Chart on China – Market size and forecast 2022-2027 ($ million)
    • Exhibit 90: Data Table on China – Market size and forecast 2022-2027 ($ million)
    • Exhibit 91: Chart on China – Year-over-year growth 2022-2027 (%)
    • Exhibit 92: Data Table on China – Year-over-year growth 2022-2027 (%)
  • 9.10 Germany – Market size and forecast 2022-2027
    • Exhibit 93: Chart on Germany – Market size and forecast 2022-2027 ($ million)
    • Exhibit 94: Data Table on Germany – Market size and forecast 2022-2027 ($ million)
    • Exhibit 95: Chart on Germany – Year-over-year growth 2022-2027 (%)
    • Exhibit 96: Data Table on Germany – Year-over-year growth 2022-2027 (%)
  • 9.11 UK – Market size and forecast 2022-2027
    • Exhibit 97: Chart on UK – Market size and forecast 2022-2027 ($ million)
    • Exhibit 98: Data Table on UK – Market size and forecast 2022-2027 ($ million)
    • Exhibit 99: Chart on UK – Year-over-year growth 2022-2027 (%)
    • Exhibit 100: Data Table on UK – Year-over-year growth 2022-2027 (%)
  • 9.12 Japan – Market size and forecast 2022-2027
    • Exhibit 101: Chart on Japan – Market size and forecast 2022-2027 ($ million)
    • Exhibit 102: Data Table on Japan – Market size and forecast 2022-2027 ($ million)
    • Exhibit 103: Chart on Japan – Year-over-year growth 2022-2027 (%)
    • Exhibit 104: Data Table on Japan – Year-over-year growth 2022-2027 (%)
  • 9.13 Market opportunity by geography 
    • Exhibit 105: Market opportunity by geography ($ million)

10 Drivers, Challenges, and Trends

  • 10.3 Impact of drivers and challenges 
    • Exhibit 106: Impact of drivers and challenges in 2022 and 2027

11 Vendor Landscape

  • 11.2 Vendor landscape 
    • Exhibit 107: Overview on Criticality of inputs and Factors of differentiation
  • 11.3 Landscape disruption 
    • Exhibit 108: Overview on factors of disruption
  • 11.4 Industry risks 
    • Exhibit 109: Impact of key risks on business

12 Vendor Analysis

  • 12.1 Vendors covered 
    • Exhibit 110: Vendors covered
  • 12.2 Market positioning of vendors 
    • Exhibit 111: Matrix on vendor position and classification
  • 12.3 adidas AG 
    • Exhibit 112: adidas AG – Overview
    • Exhibit 113: adidas AG – Business segments
    • Exhibit 114: adidas AG – Key news
    • Exhibit 115: adidas AG – Key offerings
    • Exhibit 116: adidas AG – Segment focus
  • 12.4 ASICS Corp. 
    • Exhibit 117: ASICS Corp. – Overview
    • Exhibit 118: ASICS Corp. – Business segments
    • Exhibit 119: ASICS Corp. – Key news
    • Exhibit 120: ASICS Corp. – Key offerings
    • Exhibit 121: ASICS Corp. – Segment focus
  • 12.5 Columbia Sportswear Co 
    • Exhibit 122: Columbia Sportswear Co – Overview
    • Exhibit 123: Columbia Sportswear Co – Business segments
    • Exhibit 124: Columbia Sportswear Co – Key news
    • Exhibit 125: Columbia Sportswear Co – Key offerings
    • Exhibit 126: Columbia Sportswear Co – Segment focus
  • 12.6 Hanesbrands Inc. 
    • Exhibit 127: Hanesbrands Inc. – Overview
    • Exhibit 128: Hanesbrands Inc. – Business segments
    • Exhibit 129: Hanesbrands Inc. – Key offerings
    • Exhibit 130: Hanesbrands Inc. – Segment focus
  • 12.7 Hey Reflecto 
    • Exhibit 131: Hey Reflecto – Overview
    • Exhibit 132: Hey Reflecto – Product / Service
    • Exhibit 133: Hey Reflecto – Key offerings
  • 12.8 illumiNITE 
    • Exhibit 134: illumiNITE – Overview
    • Exhibit 135: illumiNITE – Product / Service
    • Exhibit 136: illumiNITE – Key offerings
  • 12.9 New Balance Athletics Inc. 
    • Exhibit 137: New Balance Athletics Inc. – Overview
    • Exhibit 138: New Balance Athletics Inc. – Product / Service
    • Exhibit 139: New Balance Athletics Inc. – Key offerings
  • 12.10 Nike Inc. 
    • Exhibit 140: Nike Inc. – Overview
    • Exhibit 141: Nike Inc. – Business segments
    • Exhibit 142: Nike Inc. – Key news
    • Exhibit 143: Nike Inc. – Key offerings
    • Exhibit 144: Nike Inc. – Segment focus
  • 12.11 Pactimo LLC 
    • Exhibit 145: Pactimo LLC – Overview
    • Exhibit 146: Pactimo LLC – Product / Service
    • Exhibit 147: Pactimo LLC – Key offerings
  • 12.12 Pentland Brands Ltd 
    • Exhibit 148: Pentland Brands Ltd – Overview
    • Exhibit 149: Pentland Brands Ltd – Product / Service
    • Exhibit 150: Pentland Brands Ltd – Key offerings
  • 12.13 PUMA SE 
    • Exhibit 151: PUMA SE – Overview
    • Exhibit 152: PUMA SE – Business segments
    • Exhibit 153: PUMA SE – Key news
    • Exhibit 154: PUMA SE – Key offerings
    • Exhibit 155: PUMA SE – Segment focus
  • 12.14 PVH Corp. 
    • Exhibit 156: PVH Corp. – Overview
    • Exhibit 157: PVH Corp. – Business segments
    • Exhibit 158: PVH Corp. – Key offerings
    • Exhibit 159: PVH Corp. – Segment focus
  • 12.15 SHIMANO INC 
    • Exhibit 160: SHIMANO INC – Overview
    • Exhibit 161: SHIMANO INC – Business segments
    • Exhibit 162: SHIMANO INC – Key offerings
    • Exhibit 163: SHIMANO INC – Segment focus
  • 12.16 Under Armour Inc. 
    • Exhibit 164: Under Armour Inc. – Overview
    • Exhibit 165: Under Armour Inc. – Business segments
    • Exhibit 166: Under Armour Inc. – Key offerings
    • Exhibit 167: Under Armour Inc. – Segment focus
  • 12.17 Vista Outdoor Inc. 
    • Exhibit 168: Vista Outdoor Inc. – Overview
    • Exhibit 169: Vista Outdoor Inc. – Business segments
    • Exhibit 170: Vista Outdoor Inc. – Key offerings
    • Exhibit 171: Vista Outdoor Inc. – Segment focus

13 Appendix

  • 13.2 Inclusions and exclusions checklist 
    • Exhibit 172: Inclusions checklist
    • Exhibit 173: Exclusions checklist
  • 13.3 Currency conversion rates for US$ 
    • Exhibit 174: Currency conversion rates for US$
  • 13.4 Research methodology 
    • Exhibit 175: Research methodology
    • Exhibit 176: Validation techniques employed for market sizing
    • Exhibit 177: Information sources
  • 13.5 List of abbreviations 
    • Exhibit 178: List of abbreviations

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