Primark has recently announced Josh Denzel will be their first ever sportswear ambassador.
The high street fashion giant made the announcement today and it comes just after they recently launched their latest athleisure line, the NBA Collection, which also features Denzel.
The collaboration will see Josh Denzel work with the high street fashion chain to provide support for their upcoming sportswear collections, including NBA, NFL, Lotto and Penn.
Fans of Love Island will remember Denzel as being a contestant and finalist of the popular reality show back in 2018, but, with 1.2 million Instagram followers, he is also fast becoming a household name in the world of sports presenting.
Josh grew up near the Emirates stadium, has hosted the hugely popular Lions Den show during England’s 2020 Euro campaign and racked up gigs covering NBA All-Star games – making him the perfect man to represent the brands sportswear collections.
The presenter’s impressive portfolio also includes hosting Sky Sports NFL channel ‘Overtime’, which he co-presented with Hannah Wilkes.
He has his own affinity with Primark and has said: “Primark is somewhere I’ve shopped at my whole life. I was in the queue at the first store on Oxford Street and when I was in holiday mode I was all about the Primark plimsolls, the white t-shirts – it’s a brand that’s been close to me for a long time. Mix sports, Primark and swag – that’s me!”
After being inspired by Reggie Yates as a child, the sports presenter began their career by reviewing sports games on social media, before being snapped up by LadBible and working freelance.
Since then, he has gone on to work with some of the most illustrious people in the industry, including Roger Federer and Lewis Hamilton.
Speaking of being the brands first ever sportswear ambassador, Josh says: “First of all it’s never been done! I feel like it’s everything that I’m about, sports and fashion.”
“When you mix these two worlds it’s some of the best parts of the NFL and NBA. They have a fashion show pre-game where they walk from the coach to the stadium. It’s all everyone’s talking about – it’s the labels, the style, the swag, the individuality. So if I can add a little bit of that vibe to these Primark collections that’s exactly what I want to do.”
With the growing popularity for athleisure by both fashion stores and customers, Josh has also expressed how sportswear are key staples of his wardrobe.
‘For me, fashion is how you express yourself, it’s an extension of your personality and athleisure and sportswear is so important to me! Especially with lockdown… I lived in tracksuits and I’m always looking for more comfortable but still fresh outfits. Something you can chill at home in but, if you get a call saying ‘let’s meet at this restaurant’ and you’re still looking good in that outfit, that’s for me!’
Josh Denzel will be collaborating with Primark on their upcoming sportswear collections and the NBA collection, featuring Denzel, can be seen in stores now
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