Historic sportswear maker teams with digital marketing company

An East Lancashire based sportswear and equipment maker have scored a six-figure deal with a digital company to improve its marketing.

Digital marketing company +24, have become the marketing partner for one of Britain’s oldest sporting goods firms, Burnley headquartered Surridge Sport.

Surridge Sport, founded by Percy Surridge in 1867, was responsible for creating what is widely regarded as the first ‘modern’ football – the SS Cobbler, which was the world’s first non-lace up ball to be introduced at the FIFA World Cup in Sweden in 1958.

The six-figure marketing contract is set to help strengthen Surridge Sports position as an internationally renowned supplier of sportswear and equipment including cricket bats, football kits and trophies.

Head of marketing at +24, Sam Keenan said: “We are thrilled to be working on such an ambitious campaign for this iconic and historic sportswear company.

“Surridge Sport are a proud British brand, with a long history, and we are certain we will maximise the value of their heritage and industry-leading expertise, through our innovative digital, marketing and strategy suppport.”

Surridge Sport manufacture and supply equipment and sportswear to professional and grassroots sports teams, as well as universities, schools and retailers.

The long-term contract with +24 will see them support Surridge Sport in all aspects of digital and brand marketing enterprises.

This deal will work on brand development which includes social media, PPC and SEO, to increase brand awareness and drive new business opportunities.

Surridge Sport will also receive creative support from +24, including video production, graphic design and copywriting, to produce high quality content for web, social and traditional media outlets.

Charles Lord, managing director of Surridge Sport, said: “We are delighted to be working with +24’s talented team.

“It was essential to partner with marketing experts who completely understand the heritage and pedigree of the Surridge brand whilst at the same time, sharing our vision for the future as we expand into new markets offering the quality sportswear and equipment that is the trusted hallmark of our company.

“This collaboration marks an important step change in the marketing and promotion of Surridge Sport both in the UK and internationally.

“We feel very strongly that +24’s energy, creativity and acknowledged expertise is exactly what we were looking for.”