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FARFETCH Launches Reebok Partnership

The new business enterprise line is envisioned to supply sizeable profits for FARFETCH in 2023

  • Reebok e-commerce sites in Europe have been replatformed by FARFETCH System Solutions wholesale functions are live

  • Reebok partnership is managed by New Guards Group, which has formed a new division NGG++ to work the Reebok license and grow the sportswear and sneaker businesses

  • New Guards Group appoints Cristiano Fagnani as CEO of NGG++

LONDON & MILAN, May possibly 03, 2023–(Organization WIRE)–FARFETCH (FTCH), the top worldwide system for the luxury vogue market, has commercially introduced its European partnership with Reebok. This follows the offer introduced with Reebok operator, Authentic Brands Group (Reliable), in 2022.

Following its acquisition of Reebok in 2022, Authentic partnered with FARFETCH to function its small business in Europe, replatform its European e-commerce web sites and generate the evolution of the brand name by increasing its luxurious collaboration choices globally.

The partnership is becoming managed by New Guards Group (NGG), a wholly owned FARFETCH company. NGG has shaped a new division, NGG++, to operate the Reebok brand name and emphasis on accelerating options for NGG brands’ sportswear and sneaker types.

Cristiano Fagnani, beforehand Chief Advertising Officer of NGG, has been appointed to the part of CEO of NGG++. Mr. Fagnani provides above 20 a long time of market encounter to the function, next a hugely profitable profession at Nike, in which he led Vitality Advertising, Brand name Experience and Item Collaborations.

José Neves, FARFETCH Founder, Chairman and CEO said: “We are delighted to be doing the job with Reliable on this sort of a beloved heritage brand. Reebok has wonderful probable to increase into the luxury area, reigniting its faithful shopper foundation and capturing the imagination of a new luxury world-wide viewers. Less than the astute and energetic steerage of Cristiano and the NGG++ crew, we imagine this partnership will unlock enormous value for the model and for FARFETCH. Launching the partnership with Reebok is an critical execution milestone in FARFETCH’s strategies for 2023. We are delighted that the NGG++ and FARFETCH Platform Remedies groups have ensured Reebok’s wholesale and e-commerce operations are up and managing on time and on funds. We glance forward to delivering on even further milestones for Reebok all through our partnership.”

Cristiano Fagnani, CEO of NGG++, said: “NGG++ is now operating Reebok throughout Europe, overseeing advertising and e-commerce operations, as nicely as driving wholesale distribution. In addition, NGG++ has the vision to redefine the house among activity and lifestyle to empower motion. I am fired up by the possibility to leverage the brand by luxurious collaborations and new high-close products developed in Milan and created in Italy. All of this will enable us speed up wider opportunities for NGG in the sneaker and sportswear marketplaces.”

Davide De Giglio, CEO of New Guards Team, reported: “Encouraging streetwear manufacturers evolve into new luxury and way of living properties is component of our main talent established. In addition to creating major revenues, this partnership will assist us even further aid our present brand names and nurture new talent. We think NGG++ will supply development for Reebok and for our other NGG models – all celebrating the mixture and collaboration of sporting activities and lifestyle. Beneath Cristiano, NGG++ will generate some thing unanticipated, inspirational and profitable, when also endorsing diversity, inclusion and sustainability.”

Todd Krinsky, CEO of Reebok, mentioned: “Considering that announcing our partnership very last 12 months, I have been very impressed with the power, enthusiasm and prospects the NGG and FARFETCH teams have by now introduced to the table. Our principle sneakers with Botter x HP that debuted at Paris Vogue Week before this 12 months ended up a excellent indicator of all which is to come and we can’t hold out to introduce extra game-transforming collaborations and innovations that will elevate the brand’s legacy and further more Reebok’s worldwide appeal.”



Farfetch Confined is the foremost world wide platform for the luxurious fashion industry. Launched in 2007 by José Neves for the adore of vogue, and released in 2008, Farfetch began as an e-commerce market for luxurious boutiques all-around the earth. Currently, the Farfetch Market connects buyers in above 190 international locations and territories with merchandise from extra than 50 countries and around 1,400 of the world’s most effective makes, boutiques and department outlets, providing a really one of a kind searching experience and obtain to the most extensive variety of luxury on a world-wide system. Farfetch’s additional companies incorporate Browns and Stadium Items, which provide luxury products to customers, and New Guards Team, a system for the advancement of world-wide trend makes. Farfetch delivers its wide array of consumer-struggling with channels and enterprise degree alternatives to the luxury industry underneath its Luxurious New Retail initiative. The Luxurious New Retail initiative also encompasses Farfetch Platform Methods, which providers organization consumers with e-commerce and technological know-how abilities, and Upcoming Retail, which develops innovations these types of as our Linked Retail options.

For a lot more info, be sure to stop by www.farfetchinvestors.com.

Watch supply variation on businesswire.com: https://www.businesswire.com/news/house/20230503005502/en/


Media Contacts:
Susannah Clark
EVP Communications, FARFETCH Team
[email protected]
+44 7788 405224

Brunswick Team
[email protected]
US: +1 (212) 333 3810
British isles: +44 () 207 404 5959

Trader Relations Contacts:
Alice Ryder
VP Trader Relations, FARFETCH Team
[email protected]