December 3, 2023

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David Peyser Sportswear Announces Purchase of MagnaReady®

MagnaReady®, the primary magnetic apparel company, utilizes patented magnetic buttons on flannels, polos, gown shirts, pants, and other attire to make it simple to gown independently.

David Peyser Sportswear, a spouse and children-owned business that has been at the forefront of innovation and ingenuity in the attire business for 74 many years, has procured MagnaReady®, the primary magnetic clothing firm. The MagnaReady® manufacturer also has its roots in household, developed by Maura Horton when her husband was diagnosed at an early age with Parkinson’s illness. The dress shirts with magnetic closures first caught the eye of Paul Peyser, who at age 95 still attends meetings day-to-day as chairman of the board of David Peyser Sportswear, as a consumer.

“My father has been carrying MagnaReady shirts for several years and our spouse and children has witnessed initial-hand how the magnetic closure technology has helped him continue to be impartial devoid of sacrificing his individual design and style and skilled overall look in the office,” reported Leah Peyser, a principal of David Peyser Sportswear. “The clothing industry has an prospect suitable now to serve a increasing growing old population and there proceeds to be a gap in the sector for modern adaptive apparel that is broadly offered from well-liked retail manufacturers. With MagnaReady we system on being the remedy.”

MagnaReady® was launched in 2013 with two products – a white and blue men’s costume shirt. Now, the patented magnetic closures that make MagnaReady® clothes distinctive can be located in limited and extended sleeve dress shirts, polos, chino trousers, denims, jackets, shorts, athletic garments, and sleepwear. In 2020, YARROW™ driven by MagnaReady® was released for girls. The selection includes collared tanks, lengthy and shorter sleeve tunics, denims, attire, jackets, cardigans, sportswear, and sleepwear all showcasing magnetic closures for simple dressing.

“There are thousands and thousands of people who at a single position, or through their entire lifestyle, battle to dress independently. This may possibly be because of age, arthritis, an injury, surgical procedures, a disease, or a disability, but no make a difference why, there should not be a explanation that men and women don’t have alternatives when it arrives to elegant garments that is also adaptive,” mentioned MagnaReady® creator Maura Horton. “It has normally been hearing shopper tales that has been the most rewarding section of commencing MagnaReady and now to perform with the Peyser household and have that partnership stem from a shopper working experience is really meaningful. I am fired up for the foreseeable future of the model and to see exactly where MagnaReady goes from here.”

Already, MagnaReady® closure technological innovation is utilized in clothing by Duluth, Land’s Conclude, DXL, and other people.

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About David Peyser Sportswear

David Peyser Sportswear is a major maker and marketer of outerwear and sportswear. The company owns Weatherproof®, a main brand of far better men’s and women’s outerwear and sportswear available at major suppliers in the US and internationally. In addition to the Weatherproof®, the organization owns and operates the 32 Degrees® brand name. The business also marketplaces a men’s sportswear selection underneath the Weatherproof® Vintage brand. In addition the business provides cold weather conditions equipment, footwear, slippers, hosiery, loungewear, children’s, and a range of other products types beneath the Weatherproof® Classic brand by licensing associates. David Peyser Sportswear also owns MV Sport® and The Game®, main suppliers of custom made embellished clothing and hats to the faculty bookstore, resort and company markets. The business was established in 1948 and is based mostly in Bay Shore, New York, with showrooms in New York City.

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