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Complexity Gaming Indications Multi-Calendar year Agreement With Lenovo

Lenovo to Electric power Complexity’s Headquarters, the Newly-Named Lenovo Legion Esports Centre, with World-Course Technologies

FRISCO, Texas, March 28, 2022–(Business enterprise WIRE)–Complexity Gaming, a GameSquare Esports organization and a single of North America’s longest-standing esports businesses, announced a multi-calendar year sponsorship settlement with Lenovo, building the firm the unique desktop and laptop computer Computer system service provider. Complexity’s Frisco-based mostly headquarters will now be named the Lenovo Legion Esports Center, and the Lenovo logo will be featured on Complexity’s official jerseys.

“We are happy to be part of forces with Lenovo,” said Justin Kenna, Chief Government Officer, GameSquare. “As the exceptional supplier of earth-class desktop and laptop computer PCs, Lenovo is supporting to fuel the potential of competitive excellence and powering the small business of esports. We are particularly happy to have Lenovo as a multi-year partner, which illustrates the continued development in professional activity inside of gaming and esports. We look ahead to ongoing announcements and initiatives with Lenovo as we proceed to bridge the hole among models and lovers with the aid of earth-class businesses as buyers and as partners.”

About the coming many years, Lenovo will assistance Complexity’s pursuit to enhance player efficiency and enhance the market standard for player treatment. Lenovo’s engineering will permit Complexity content material creators and creation teams to produce a varied catalog of work, including animation and 3D content.

The Lenovo Legion Esports Heart is positioned at The Star in Frisco, Texas, which is also residence to the Dallas Cowboys’ headquarters. The 11,000-square-foot Centre residences chopping-edge performance training services – including restoration, wellness, and mental health features – to aid the holistic wellbeing of Complexity athletes and streamers, Complexity management offices, and public area.

“Gaming is a hundred-billion-dollar marketplace and a important concentrate for our business enterprise. Lenovo’s collaboration with Complexity was a organic selection as we seek to deepen our commitment to, and investment in, the esports and gaming communities,” reported Gerald Youngblood, Chief Promoting Officer, Lenovo North The usa. “We are enthusiastic to equip Complexity’s condition-of-the art facility with our foremost-edge Legion gaming hardware and workstations to support their athletes elevate their gameplay and content material creators make persuasive material achieving hundreds of thousands of fans throughout the world.”

Complexity and Lenovo will aim to foster a additional accepting and supportive gaming neighborhood. This will be accomplished in a quantity of means, which include collaboration on new activities, these types of as instruction-centered activities that emphasis on encouraging diversity, inclusivity, net safety, and additional. These initiatives will build options for further engagement with Complexity’s fanbase and underserved audiences in the community.

To master extra about the Lenovo Legion Esports Centre, be sure to check out www.complexity.gg or in-man or woman at The Star in Frisco, Texas.

About Complexity Gaming

Complexity Gaming, a GameSquare Esports Inc. subsidiary, is a person of North America’s longest-standing esports companies. Complexity’s esports teams have received additional than 140 championships in almost 30 recreation titles above its 15+ year historical past. Staunchly dedicated to passion, professionalism, and a player-to start with mentality, Complexity has been continuously regarded as a international leader in modern-day esports. For extra info on Complexity, stop by http://Complexity.gg and comply with the corporation on Twitter, Instagram, YouTube, TikTok and Facebook.

About GameSquare Esports Inc.

GameSquare Esports Inc. (CSE: GSQ OTCQB: GMSQF FRA: 29Q1) is an worldwide gaming and esports organization headquartered in Toronto, Canada. The Enterprise is trying to get to purchase additional property and entities serving the gaming and esports markets and, extra broadly, in sports and entertainment. GameSquare owns a portfolio of corporations like Code Red Esports Ltd., an esports expertise company serving the Uk, Reciprocity Corp. (“Reciprocity”), which provides the Business accessibility to Asia, Latin The us and North The us, NextGen Tech, LLC (dba as Complexity Gaming), a major esports corporation working in the United States, and, most a short while ago, Swingman LLC (dba Cut+Sew and Zoned), a gaming and life style internet marketing company primarily based in Los Angeles, United states. Reciprocity’s gaming and esports assets include: a CrossFire franchise in China that it owns with its lover LGD Gaming, a 40% interest in a League of Legends team that competes in Latin The us, and its wholly owned subsidiary corporation, GCN, a electronic media firm concentrating on the gaming and esports viewers based in Los Angeles, United states of america.

About Lenovo

Lenovo (HKSE: 992) (ADR: LNVGY) is a US$60 billion earnings Fortune World-wide 500 enterprise serving customers in 180 marketplaces close to the entire world. Focused on a bold vision to supply smarter technological know-how for all, we are creating earth-switching systems that ability (as a result of units and infrastructure) and empower (as a result of alternatives, solutions and software package) hundreds of thousands of clients each and every day and collectively create a far more inclusive, reliable and sustainable electronic modern society for anyone, everywhere you go. To find out far more take a look at https://www.lenovo.com and examine about the most current news via our StoryHub.

Check out source version on businesswire.com: https://www.businesswire.com/news/residence/20220328005167/en/


Casey Tamkin
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