PORTLAND, Ore.–(Business enterprise WIRE)–Jan 19, 2022–
Columbia Sportswear (Nasdaq: COLM) is proud to unveil the official uniforms that the United states of america Curling Countrywide Workforce will don through the opposition in the 2022 Olympic and Paralympic Online games in Beijing, China. The sport’s top rated athletes offered deep perception into the new uniforms and each piece was designed with high overall performance and national satisfaction in thoughts.
This push launch attributes multimedia. Check out the full launch in this article: https://www.businesswire.com/news/residence/20220119005409/en/
The men’s and women’s United states Curling jerseys for the 2022 Winter Olympics aspect Columbia systems and aesthetics created to seize the vitality and countrywide pleasure powering this increasing activity. (Photograph: Business Wire)
Columbia worked closely with all members of Usa Curling given that announcing its multi-calendar year sponsorship early this slide, and the personalized jerseys, jackets, pants and add-ons ended up made precisely for the distinctive needs of the athletes. Specialized aspects incorporate 4-way extend fabrics to enhance mobility, abrasion-resistant components, and the brand’s proprietary Omni-Wick™ engineering for accelerated humidity evaporation. Concerning international matches, the team will keep warm and targeted wearing jackets insulated with Omni-Heat Infinity, Columbia’s hanging new gold metallic technological innovation.
Engineering is only component of the story with the new uniforms, which will be worn by athletes and coaches on the Men’s, Women’s, Combined Doubles, and Wheelchair Countrywide Teams. The defining aesthetics seize the energy and national satisfaction behind this increasing sport. Graphic capabilities of the curling uniforms incorporate four non-linear stripes across the chest to represent the 4 team associates competing on the ice, when the “curling” swoops represent the motion and motion of the stone as it slides down the sheet of ice. Stars and stripes cascading down the upper body honor each and every state represented at the Olympics, and faintly blended into the patriotic crimson, white, and blue jerseys is a pebbled pattern reminiscent of the textured ice.
“Columbia’s ongoing partnership with United states of america Curling has been an outstanding practical experience and has encouraged our designers to thrust our systems and designs into fascinating new directions,” mentioned Joe Boyle, Columbia President. “We are proud of this collaboration and desire the whole staff accomplishment as they compete on the worldwide stage for gold.”
“The Winter season Olympics signify the absolute pinnacle of our sport and Columbia’s motivation and open dialogue with our athletes assisted make sure that every team is ready to attain the podium,” stated Jeff Plush, United states Curling CEO.
In the 2018 Winter season Olympics, the United states of america Curling workforce captivated millions of admirers after securing the country’s first gold medal in the activity. Viewership of the Usa Curling’s Countrywide Championships has enhanced 12 months-above-yr and the reigning champions plan to make extra appearances on the podium in 2022.
Columbia, the flagship brand of Portland, Oregon-primarily based Columbia Sportswear Company, has been generating revolutionary attire, footwear, accessories and tools for outside lovers due to the fact 1938. Columbia has grow to be a foremost world wide brand by channeling the company’s enthusiasm for the outside and innovative spirit into technologies and effectiveness goods that hold individuals warm, dry, awesome and secured 12 months-spherical. To study additional, you should visit the company’s website at www.columbia.com.
ABOUT United states of america CURLING
Found in Eagan, Minnesota, The United States Curling Association, much more usually recognised as United states of america Curling, is the National Governing Body of the Olympic activity of curling and the Paralympic sport of wheelchair curling in the United States.
The mission of United states of america Curling is to improve, improve, and advocate for the Olympic and Paralympic activity of Curling in the United States by prioritizing accessibility and programmatic advancement from grassroots to podium. For more details, visit www.usacurling.org.
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Speak to: Andy Nordhoff
Sr. Manager, General public Relations
Sr. Director of Promoting & Communications
United states of america Curling
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PUB: 01/19/2022 09:00 AM/DISC: 01/19/2022 09:02 AM
Copyright Enterprise Wire 2022.