The Cleveland Browns right now declared Brent Rossi has joined the workforce as Senior Vice President of Marketing and Media. A 2018 SportsBusiness Journal “Forty Less than 40” honoree with more than 17 decades of encounter in the sports activities and amusement sector, Rossi will guide the organization’s objective to additional provide Browns lovers with premier ordeals and engagement prospects all over the yr, such as by his oversight of the marketing events electronic, movie and radio written content web page and social media community relations and inventive products and services departments, as perfectly as Browns Backers Globally.
Rossi expended the previous a few several years as President of Business Operations for the American Hockey League’s Bridgeport Islanders, the place he directed the overall execution of the club’s everyday small business initiatives and the implementation of its prolonged-time period eyesight and mission. In this capability, he also managed enthusiast engagement for the dad or mum-club New York Islanders, guiding neighborhood relations, the Islanders Kid’s Basis, youth and amateur hockey programming, retail functions and supporter relations.
From 2014-2019, Rossi served as Executive Vice President of Promoting and Business enterprise for Pegula Sports & Enjoyment (PSE), encompassing the NFL’s Buffalo Costs, NHL’s Buffalo Sabres, Highmark Stadium, the KeyBank Center and many other athletics and entertainment entities.
“Brent has remarkable promoting and admirer engagement knowledge within the NFL and across the sports and leisure market, and he is another exceptional addition to our senior management workforce the two from an innovation and tradition standpoint,” claimed Haslam Sports activities Group Government Vice President and Chief Operating Officer Dave Jenkins. “We are self-assured his past leadership and creative state of mind will carry on to improve our skill to deliver Browns fans nearer to their most loved workforce, in particular supplied his familiarity with the team’s history and affect in Northeast Ohio.”
“Developing up as a passionate Browns admirer in Canada, I have a personalized appreciation for what this workforce usually means to the Town of Cleveland, Northeast Ohio and our amazing lovers across the region and globe,” claimed Rossi. “This certainly is a dream job for me, and I am thrilled about the chance to contribute to a talented leadership team that is completely devoted to creating exclusive, fantastic recollections for Browns followers in the course of the calendar year.”
As EVP of Advertising and Business enterprise for PSE, Rossi led all internet marketing and ticketing attempts within just the organization’s portfolio, highlighted by the Costs and Sabres. Also, he was picked as the Main Administrative Officer for the Sabres in 2018 to oversee company functions for the franchise.
In 2015, the Payments ended up honored as the NFL Workforce of the Year for Electronic Media, Social Media and Articles below the route of Rossi, who was identified among the Canada Sports Organization Awards’ “5 to Observe” in 2017.
Rossi gained these roles with PSE immediately after to begin with signing up for the group as Vice President of Marketing & Company Approach for the Sabres in 2012.
Prior to his time in Buffalo, Rossi attained major athletics management working experience with the Harlem Globetrotters (vice president of live function advertising, 2009-2012), WWE (senior manager of reside celebration internet marketing, 2006-2009) and Philadelphia 76ers (director of promoting, 2004-2006).
Just after graduating with honors in sports administration from Brock University (St. Catherine’s, Ontario), Rossi attained a master’s in athletics management from Aged Dominion.
A indigenous of Welland, Ontario, Canada, Rossi and his spouse, Jill, have a daughter, Keira, and a son, Richie.
The Browns retained TurnkeyZRG to carry out the search for their senior vice president of marketing and advertising and media. TurnkeyZRG is regarded as the major talent recruiting firm in sports activities, leisure and sport media.